WHERE AESTHETICS

MEET FUNCTION

by castellanos

TOOLS

Adobe Creative Suite
Visual Studio Code
WordPress
Elementor
Figma
AI
Procreate

SKILLS

Copywriting
Branding
E-Comm
Design
UI/UX
Web
HTML & CSS

WHO AM I?

Hi, I’m Indira — a Digital & Brand Experience Designer.
I help brands look great and communicate clearly by blending visual design, strategic storytelling, and user experience principles.

WHAT DO I DO?

I create cohesive brand experiences built on strategy and purpose. From brand identity and digital design to copywriting and e-commerce, every project is rooted in thoughtful communication and user-centered design.

WHY ME?

Certified in graphic/UI/UX design, public relations and marketing, I apply strategic insight to every design decision. Whether it’s a logo, a landing page, or a full brand system, my work connects people and communicates with clarity.

MY APPROACH?

Grounded in clarity, consistency, and intention, my process combines modern aesthetics with strategic thinking to help brands tell their story, stand out, and grow with intention.

MY WORK?

While aesthetics can inspire and captivate, a design without functionality falls short in its usefulness. On the other hand, functionality without visual appeal may get the job done, but it won’t make a lasting impact. The real magic happens when aesthetics and functionality come together, creating a design that gets looks and performs.

WHAT I DO:

GRAPHIC DESIGN

YOUR BRAND'S CORNERSTONE. Be bold, memorable, and impactful. Visually engaging design builds trust, creates lasting impressions, and helps you stand out in competitive markets. I craft logos, select color palettes, and use typography that inspires and connects with your audience—the foundation for your brand, infused with public relations and marketing strategy.

WEB | E-COMM DESIGN

YOUR BRAND'S CORNERSTONE. Connect, convert, and thrive. A beautiful, user-friendly website is your brand's digital storefront, fostering connections, building credibility, and driving sales around the clock. With seamless e-commerce functionality, intuitive navigation, and strategic design, I ensure customers can easily browse, buy, and engage with your brand.

BRANDING | CUSTOM DESIGN

YOUR BRAND, YOUR SHINE. Be authentic, consistent, and build connections. Custom design creates a cohesive brand experience that resonates with your audience and drives results. From logos to illustrations to engaging content, I craft identities that reflect your brand’s values while integrating strategic messaging to ensure authenticity and relevance.

COPYWRITING | STORYTELLING

YOUR BRAND, YOUR VOICE. Engage, inspire, and connect. Compelling content is the heart of your brand's narrative, weaving together the threads of your identity, values, and mission into a cohesive story that resonates deeply with your audience. I help craft these stories by aligning them with your brand's strategic messaging and user-centric principles.

Curious about how I bring brands to life? Dive into my full interview with a talented Emily Carr University student and learn more about my creative process.