Portfolio  |  Design + Communication  –  Project: Enjoitech Solutions Inc.

STRATEGIC BRAND REDESIGN

Branding   |    January 2025

BEFORE & AFTER

From impersonal tech branding to a human-centered identity—designed to build trust and recognition.

STRATEGIC DESIGN CHALLENGE

How might we reposition a tech company to stand out in a crowded market by blending human-centered design with PR-driven storytelling?

CLIENT OVERVIEW (PR-FOCUSED POSITIONING)

Enjoitech Solutions Inc. is an innovative tech company providing intuitive, user-friendly solutions across the real estate, travel, and finance sectors. Despite its technological strength, Enjoitech’s original branding lacked emotional resonance and clear differentiation.

Challenges:

  • Weak emotional connection with target audiences.
  • Inconsistent and unclear brand storytelling.
  • Impersonal visual identity misaligned with their human-centered approach.

→ This required more than a visual update; it needed strategic integration of PR and marketing objectives—credibility, memorability, and audience trust.

MY ROLE & STRATEGIC CONTRIBUTIONS

I executed the end-to-end rebranding effort, strategically aligning visual aesthetics with PR-driven messaging:

  • Audience & Market Research: Conducted detailed analysis to identify audience perceptions, market gaps, and opportunities for strategic positioning.
  • PR-Infused Brand Identity: Developed a timeless monochrome visual identity to reinforce trust, reliability, and innovation.
  • Conversion-Focused Web Design: Redesigned the website architecture around marketing funnels, SEO-optimized content, and strategic storytelling to drive conversions.

Key Deliverables:

  • Brand strategy (USP, messaging architecture)
  • Visual identity (logo, typography, monochromatic system)
  • Marketing-ready assets (website, social templates, brand guidelines)

STRATEGIC DESIGN DECISIONS & PR/MARKETING RATIONALE

Logo Transformation (Visual Trust)

  • Old Logo: Blue and geometric; professional but impersonal.
  • New Logo: Monochrome grayscale; conveys reliability and adaptability.
    • PR Impact: Timeless, authoritative presence.
    • Marketing Benefit: Enhances clarity, readability, and distinctiveness.

Typography (Strategic Clarity)

  • Chosen Typeface: Open Sans
    • PR Rationale: Combines modernity with approachability, enhancing trust.
    • UX Impact: Optimized readability for enhanced user engagement and conversions.
RESULTS & STRATEGIC OUTCOMES
  • Enhanced Differentiation: Unique, memorable visual identity stands out prominently against competitors.
  • Audience Engagement: Clear, strategic storytelling significantly improved user interaction and brand perception.
  • PR & Marketing Readiness: Unified, cohesive communication across all channels, enhancing brand visibility.
BEFORE & AFTER IMPACT
  • Before: Generic technology visuals with limited emotional appeal.
  • After: Distinctive, human-centered branding strategically crafted to drive deeper connections.
WHY THIS MATTERS FOR YOUR BRAND

This project illustrates my ability to blend strategic design, PR insights, and marketing principles, resulting in:

  • Logos and visuals designed for strategic communication and emotional resonance.
  • Web experiences optimized for conversions, SEO, and effective storytelling.
  • Brands strategically crafted to engage, resonate, and succeed.
KEY TAKEAWAYS

For Enjoitech, strategic design wasn’t merely aesthetic—it became a competitive advantage rooted deeply in audience psychology, PR-driven storytelling, and strategic marketing.

BRAND GUIDELINES

HIRE ME
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