Introducing Ototoi Jace Tee #3, where every stitch is an affirmation.

This minimal, mindful design features clean vector art on the front and the phrase “しなやかに、強く、美しく” on the back—Japanese for:

Gracefully. Strongly. Beautifully.

A gentle reminder that resilience doesn’t have to shout. That adaptability is strength. That beauty lives in movement, softness, and soul.

Rooted in Japanese philosophy, this tee is made for those who rise with grace and walk through life with intention.

• Reflective print that catches the light

• Locally made with care

• Ethically created for mindful wearers

Ototoi #3 invites you to embody what you wear—and wear what you believe.

The Ototoi Jace Tee II features custom vector artwork on the front and a striking affirmation on the back:

しなやかに、強く、美しく — Gracefully, Strongly, Beautifully.

Rooted in Japanese philosophy, this phrase celebrates the power of quiet strength, elegant resilience, and intentional beauty. It’s a wearable reminder to stay flexible like bamboo, grounded in your strength, and open to the beauty within and around you.

Crafted for those who lead with purpose and softness, this tee isn’t just cute—it’s conscious.

• Reflective print for subtle shine

• Locally made with love

• Ethically produced, designed for intention

Let Ototoi Originals infuse your day with meaning, movement, and mood.

This design is inspired by Chiyo-ni, a prominent female haiku poet of the Edo period in Japan, renowned for her profound and evocative verses that capture the beauty and essence of nature. Among her notable works is the poem “Morning Glory” (朝顔, asagao). In this verse, Chiyo-ni elegantly portrays the transient beauty of the morning glory flower, which blooms fleetingly, only to wither away by afternoon. Through vivid imagery and delicate language, the poem conveys themes of impermanence, acceptance, and resilience, inviting readers to contemplate the fleeting nature of life and find beauty in its ephemeral moments

More languages coming soon!

Reflective options available!

• Cute + Conscious
• 100% Organic Cotton
• Locally Made With Love

Embrace the cultural richness of the Japanese language and make a bold statement with our “Nani” tee. Whether you’re a language enthusiast, an anime fan, or simply someone who appreciates the beauty of words, this tee invites you to express yourself freely and uniquely.

More languages coming soon!

• Cute + Conscious
• 100% Organic Cotton
• Locally Made With Love

This organic cotton tee designed to embrace the essence of motherhood highlights the word “mom-wow” on the front, symbolizing the nurturing force that transcends boundaries. Underneath, the phrase “Nurturing Entities 24/7” captures the selfless dedication that defines the role of a mother.

Back Design:

Be cute with a touch of intellect – the back of this tee carries the Latin word “mater,” a timeless term symbolizing the universal spirit of motherhood, elegantly defined in the bottom left corner. This subtle detail adds a touch of sophistication and cultural richness to your everyday wear.

Material & Ethics:

Crafted from 100% organic cotton, this tee not only feels soft against your skin but also reflects our commitment to sustainability. We’ve ensured fair trade practices as much as possible, and for those owls who shine at night, a reflective version is available.

A unique creation inspired by our adorable cat Mono, aka Lo Gorgeous! Crafted from 100% organic cotton, this tee isn’t just a fashion statement; it’s a commitment to a sustainable future.
Hug individuality with our locally owned and designed shirt, proudly featuring the distinctive logo of our conscious streetwear brand, BeCute.

But it’s not just about looks—our tee is designed for nighttime adventures with reflective elements that add flair while keeping you safe and visible. We believe in fashion with functionality, ensuring you can express your unique spirit while staying secure.

Reflect on your values, support consciousness, and make a statement with a tee that goes beyond fashion. Plus, with our tees being 100% customizable, you have the creative freedom to make it uniquely yours! Stay gorgeous, stay conscious.

Looking for Ototoi?

The Ototoi Jace Tee #1 is more than a statement piece—it’s a mystery, a memory, and a mood.

With custom vector art of our curious feline muse on the front and the question “オトトイをみかけませんでしたか？” (Have you seen Ototoi?) on the back, this reflective tee invites you into a whimsical, time-bending story.

In Japanese, “ototoi” (一昨日) means the day before yesterday—a poetic nod to the past shaping our now. Ototoi’s spirit is one of curiosity, individuality, and soft mischief—always reminding us that the journey is as meaningful as the destination.

• Reflective print

• Locally made with love

• Ethically crafted, playful by design

Originally inspired by Ototoi’s real-life disappearance during the Abbotsford Airshow (August 6, 2021), this tee carries his legend forward. If you’ve spotted him, drop us a pic on X (@Ototoi_Jace)—his adventure continues.

Ototoi Originals: for those who wander, wonder, and wear their stories.